Baguio City – The government’s leading poverty alleviation program, Pantawid Pamilyang Pilipino Program, continues to empower more parents of the poorest households in the country as leaders of their communities in the Cordillera Administrative Region.

Parent Leaders of the DSWD’s Conditional Cash Transfer Program in the Cordillera gathered in a four-day training at Pines View Hotel to hone their leadership and community building skills.

During the training, the Kaya Ko! national advocacy campaign of DSWD has been re-introduced to them. The Kaya Ko! campaign was launched in the Cordillera in September 2013 during the Baguio Day parade. This time the campaign’s new dance step was taught to the Parent leaders.

Kaya Ko! advocacy campaign highlights the beneficiaries, partners, stakeholders, and staff of Pantawid Pamilya’s commitments in the successful implementation of the Program and in ensuring that the poorest children in the country will finish their high school education through encouraging large support from fellow Filipinos.

OIC- Regional Director Janet P. Armas stressed to the Parent Leaders that despite the reality that they do not receive any monetary rewards as leaders of their respective communities, they continue to help DSWD and the Department highly appreciates it.

She also reminded them to treat everyone with human dignity and not to control their members but instead they should empower them too. # DSWD-CAR, SOCIAL MARKETING UNIT, Jomel Anthony V. Gutierrez


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