“Project MARTHA” is an outreach initiative founded in honor of its proponent’s late mother, Martha, who was blind and deeply committed to serving others. The name is also inspired by the biblical figure known for her acts of service, symbolizing the project’s dedication to providing support and care to those in need.

Initially carried out independently, Project M.A.R.T.H.A has now evolved into a collaborative effort involving multi-sector participants. Project MARTHA has been an ongoing outreach effort initiated by Dir. Maria Catbagan-Aplaten, also known as RD Malaya, prior to her appointment as Regional Director of DSWD-CAR. Her long-standing commitment to the cause reflects her dedication to improving access to essential services for vulnerable communities, aligning with the broader mission of DSWD. RD Malaya has consistently worked with family, friends, and community members to deliver essential services to underprivileged communities, extending the legacy of her mother.

The Genesis of Project MARTHA

During the regular DSWD pay-outs, RD Malaya observed that many beneficiaries were in dire need of medical care and basic necessities, beyond the financial aid they were receiving. This inspired her to expand the scope of the project, bringing much-needed services to those living in geographically isolated and disadvantaged areas (GIDA). Her vision is to provide comprehensive care, ensuring that vulnerable communities receive the help they require, whether it be medical, educational, or financial assistance.

Vision & Mission

• Vision: To foster a compassionate and inclusive society where every individual, regardless of their circumstances, has access to essential services, support, and opportunities for growth.
• Mission: To mobilize advocates and resources to reach out to the most vulnerable and disadvantaged communities, offering comprehensive support that goes beyond the basics.

Charity Services Offered by Project MARTHA

Project MARTHA provides a broad range of essential services aimed at improving the well-being of underserved communities, especially those in geographically isolated and disadvantaged areas (GIDA). Each service is designed to address specific needs and foster sustainable community development.

• Medical Care
  Access to healthcare is one of the key services offered by Project MARTHA. Medical missions are regularly conducted in partnership with healthcare professionals and service organizations like the Rotary Club of Baguio Summer Capital, who provide free check-ups, consultations, and medicines to beneficiaries. These efforts target those who have limited access to healthcare facilities, ensuring that even remote communities can receive basic medical attention. Educational initiatives on health and hygiene, such as demonstrations on how to mix oral rehydration solutions (oresol), and knowledge and awareness on breastfeeding, are also included to promote health literacy and self-care among beneficiaries. This service is critical in helping to prevent disease and promote long-term health improvements in isolated regions.
• Educational Supplies and Kits
  Project MARTHA recognizes the importance of education in breaking the cycle of poverty. As part of its outreach, the project distributes school supplies to children, ensuring that they have the basic tools needed to succeed in their studies. These kits typically include notebooks, pens, pencils, and other learning materials. The project specifically targets schoolchildren from underprivileged families, helping to alleviate the financial burden on parents and improve the educational outcomes of their children. For many communities, this assistance serves as a stepping stone towards creating more opportunities for growth and development.
• Information and Education Campaigns
  Education is a vital part of the project’s outreach activities. In addition to providing material support, Project MARTHA organizes information and education campaigns to raise awareness on key issues such as health, hygiene, cultural sensitivity, and community-building. These campaigns often involve workshops, seminars, and lectures, where community members are given valuable insights and practical skills. Topics may range from personal development, such as emotional well-being and the “Love Tank” concept, to broader societal issues, including cultural appropriation and youth empowerment. The educational component of Project MARTHA is geared toward equipping beneficiaries with the knowledge and skills to improve their circumstances and foster positive change within their communities.
• Financial Aid
  Financial assistance is another crucial service provided through Project MARTHA, particularly under DSWD’s programs like the Assistance to Individuals in Crisis Situation (AICS) and Ayuda para sa Kapos ang Kita Program (AKAP). These payouts provide much-needed financial relief to families and individuals facing economic hardship. The aid is typically used to cover essential needs such as food, medical bills, and daily living expenses. By offering financial support, Project MARTHA helps alleviate immediate financial pressures and contributes to the overall resilience of households. This service is especially vital for beneficiaries in crisis situations, ensuring they have a lifeline in times of need.

Together, these services reflect Project MARTHA’s holistic approach to community service, focusing on immediate relief and long-term empowerment. By addressing various aspects of vulnerability, from health and education to financial stability, the project aims to uplift communities and promote sustainable development.

Key Partnerships

The success of the project is bolstered by the invaluable support of several key partners, each contributing unique strengths and resources:

• Pink Women on Fire Corporation: The Pink Women on Fire Corporation was founded to honor and uplift the lives of underprivileged children, recognizing their potential as the future leaders of our society. As a non-governmental organization (NGO) composed of dedicated volunteers, it is committed to fostering community outreach initiatives that provide support, education, and empowerment to these children.

  Through various programs and activities, the organization aims to create positive change, instilling hope and inspiration in young lives. By nurturing their talents and dreams, Pink Women on Fire Corporation believes in equipping these children with the tools and opportunities necessary to succeed and make a meaningful impact in their communities and beyond.

• Rotary Club of Baguio Summer Capital: As a longstanding community service organization, the Rotary Club brings extensive networks and local knowledge. Their involvement facilitates volunteerism and community engagement, ensuring that the project reaches those who need it most.

• Foundever Philippines Corporation: With its focus on corporate social responsibility, Foundever Philippines contributes valuable resources and expertise. Their support enhances our operational capabilities, providing both funding and skilled personnel that help drive the project’s goals forward.

Together, these partnerships create a robust foundation for the project, fostering collaboration and innovation that amplify our impact within the community.

In addition, various individuals, NGOs, LGUs, and RD Malaya’s family and friends play a significant role in keeping the project running.

The Proponent: Dr. Maria Catbagan-Aplaten
A native of Baguio City and a proud Kankanaey, RD Malaya is renowned for her pioneering efforts in founding and organizing numerous community-driven initiatives.

Before fully dedicating her life to community service, she served as a professor and the founding director of the Hapiyoh Mi Culture and Arts Center at the University of the Cordilleras, where she championed the preservation and promotion of indigenous arts and culture.

Her deep commitment to education, especially for children, youth, and women from diverse ethnic backgrounds, shines through her extensive work. Over the years, RD Malaya has been honored with multiple prestigious awards, including:

• Outstanding Student of the Philippines
• Outstanding Woman Leader of Baguio City
• Outstanding Alumni of Baguio City National High School
• Asian Excellence Award for Culture and Arts

Her tireless efforts continue to inspire many in her community and beyond.

Team Leaders & Coordinators

• Jason Uberto: Jason Uberto has been a long-time partner and key figure in the success of Project MARTHA. Even before RD Malaya’s appointment as the Regional Director of DSWD FO CAR, Jason was actively involved in coordinating outreach programs with her. His role was pivotal in laying the groundwork for the project’s early operations, ensuring that logistics, resources, and volunteers were efficiently organized. Jason’s experience in community work and his close collaboration with RD Malaya has been instrumental in expanding the project’s reach and ensuring its impact on vulnerable communities. His deep understanding of the needs of disadvantaged sectors allows him to contribute to the design and implementation of outreach activities that are both sustainable and responsive to the needs of the people.
• Jobelle Batanes: Jobelle Batanes has been working alongside RD Malaya for over a decade, sharing her passion for community service and outreach. As a member of the Outstanding Students of CAR Alumni Community Inc., she brings both leadership and dedication to the table. Jobelle has been a key collaborator in numerous outreach programs, working closely with RD Malaya in various capacities. Over the years, she has played an essential role in coordinating efforts between stakeholders, ensuring that resources and services are efficiently distributed to beneficiaries. Jobelle’s long-term involvement has allowed her to cultivate strong relationships with local communities, organizations, and partners, making her a cornerstone of Project MARTHA’s success. Her contributions extend beyond logistics and coordination; she has also taken on the role of educator and speaker, offering lectures and seminars to further enrich the beneficiaries’ experiences during outreach activities.

Phases of Outreach Activities

Phase 1: Calayucay, Luna, Apayao
During this phase, RD Malaya spearheaded the distribution of over ₱200,000 in financial aid through DSWD’s Ayuda para sa Kapos ang Kita Program (AKAP) and the Assistance to Individuals in Crisis Situation (AICS). A total of 73 households benefited from the support—10 under AKAP and 63 under AICS. In addition to financial aid, beneficiaries received Family Food Packs, school supplies, hygiene kits, slippers, and milk for children. The outreach effort extended its services to over 200 individuals, showcasing the project’s wide-reaching impact in delivering essential aid to those in need.

Phase 2: Poblacion, Kibungan
During the General Assembly of the Kibungan Solo Parent Association, 120 residents from vulnerable sectors benefited from Family Food Packs (FFPs). Additionally, RD Malaya’s daughter, alongside their friends, provided school supplies for the children of these families. As part of the Assistance to Individuals in Crisis Situation (AICS) program, 384 individuals also received ₱2,000 each to help supplement their food allowance. The distribution was facilitated by DSWD’s ‘Angels in Red Vest’ from SWAD-Benguet. RD Malaya played a key role as the Resource Speaker, delivering talks on cultural appropriation to the youth and addressing single parents. Jobelle Batanes further contributed with a lecture on the concept of the ‘Love Tank,’ enriching the educational aspect of the event.

Phase 3: Caganayan, Tineg, Abra
During the payout in Tineg, 183 beneficiaries received ₱3,000 each under the AICS program, with assistance facilitated by SWAD-Abra’s ‘Angels in Red Vest.’ Dr. Aplaten also led health-related activities, including a demonstration on how to prepare oral rehydration solutions (oresol) at home to provide immediate relief for diarrhea and prevent dehydration. Partners such as Rotary, Rotaract, and Pink Women on Fire contributed additional services and distributed various kits to the community. Foundever supported the initiative by donating 120 school supply kits for high school students and 42 for elementary students. Meanwhile, doctors provided free check-ups and distributed necessary medications, further enhancing the community’s access to essential healthcare services.

Project MARTHA stands as a testament to Dr. Aplaten’s lifelong commitment to social welfare and community empowerment. From distributing financial aid to providing medical care and educational supplies, the project embodies the spirit of service, ensuring that the most vulnerable populations receive the care and resources they need. Through the tireless efforts of RD Malaya, her team, and partners, Project MARTHA continues to make a lasting impact across the Cordillera region.

#DSWD-CAR, OFFICE OF THE REGIONAL DIRECTOR – SOCIAL MARKETING UNIT, Joanna Marie M. Caponpon-Apostol, Administrative Assistant III, with Jobelle C. Anselmo-Batanes, Regional Executive Assistant.